How to Get the Job You Want? You are Google. Will Your Online Identity Prevent You From Getting the Job You Want? What do most people nowadays do to find information quickly? We look things up on the internet. What would I find if I typed your name into Google today? What proportion of the first three pages of a Google search will be about you rather than someone else with the same name?
Get the Job You Want
Most importantly, The Job You Want
Will the items on that search list be ones you want a recruitment consultant or headhunter to find?
Hiring managers, recruitment consultants, and headhunters use Google searches every day. A 2006 survey by ExecuNet found that 77 percent of recruiters Google candidates to learn more about them; in addition, up to 35 percent will remove potential candidates from the recruitment process based on what they find out about them on Google. Human resources professionals frequently Google candidates to find out more about employees.
You can see from this that you need personal brand equity online. To be credible in a professional role today, you need positive, career-relevant information appearing on a Google search. If you don’t, you are in danger of being what I call a Netty-No-Mark.” (Your search “John Doe” did not match any documents.). Or perhaps, more seriously, for your career prospects, you may be seen as an uncontrolled Net-Gossip: someone who calls everyone else in the office every week and shares juicy news about their company or attending the event.
So what should you do? Check your branding pages for the job you want.
Job You Want Being aware that you post information about yourself online is not so obvious. Ask who will find out about this. Is there something you should do?
Create a reply to your Google search, email or not, so obviously, reply to a contact asking who can advise you best on using Google to enhance your job search.
Don’t Google their business name; the site domain reflects your networking. Or perhaps they sign up with Google Alerts?
I read a story on Newslines.com that revealed that people on Google were ten times more likely to find news and articles about products they would buy than those who searched for products they had already purchased.
What is clear is that the more you research and read, the more you are likely to get across to people in critical markets and direct traffic. Google employs the strategy to protect the search revenues generated from Google AdSense ads.
So, let’s recap. How to Get the Job You Want
1. Understand who you are and what value you bring to a prospective employer.
2. Ensure that you check critical spelling and grammar and that you check it correctly.
3. Ensure you qualify for critical positions and disqualify yourself before submitting your CV/application.
4. Use online tools carefully, as your brand exposures are everywhere.
5. Use a career coach and consider ID-teamed career breaks and professional coaches.
6. Consider Robbins, which is similar to your career objectives and value-added strengths and skills.
7. Do a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis about yourself and identify something unique.
8. Understand the fundamental principles in AdWords, SEO, and the math of Rec infomercials.
So, let’s recap. Job You Want
9. Learn the difference between organic SEO and paid search; you will understand why your future employer is uninterested. It is pretty simple to say that exposure is a benefit.
10. Google alerts. This technology is now available to consumers. Why not let your future employer know when they are about to spend that millstone? Or do you think that you do not know they are coming to spend that millstone? A venture capitalist once told me it probably would not happen if you didn’t improve your chances of success.
11. Advertise yourself. If you take the time to develop a profile and use your network for recommendations, you will be surprised at who will see you. Or you could use profiles of successful placements in your chosen market. Or you could refer your existing clients to the most appropriate person. I could go on forever; it is spoilt for now!
12. Job You Want: Avoid attempting to be a “bigger” player in a small market! If you work as a freelancer, ensure you approach it as a business and cultivate relationships for both your future ventures and your current company.