How to Get the Job You Want
How to Get the Job You Want You’re Google Will Your Online Identity Stop You Getting The Job You Want? Č What do most of us do nowadays to find information quickly? We search the internet. If I put your name into Google today, what will I see? What percentage of the first three pages of a Google search will be about you rather than someone else with the same name?
Will the items on that search list be ones you want a recruitment consultant or headhunter to find?
Hiring managers, recruitment consultants, and headhunters use Google searches every day. A 2006 survey byExecuNetfound that77 percent of recruiters Google candidates to find out more about them. In addition, up to35 a percent will remove potential candidates from the recruitment process based on what they find out about them on Google. Human Resources professionals frequently Google candidates to find out more about employees.
You can see from this that you need personal brand equity online. To be credible in a professional role today, you need positive, career-relevant information appearing on a Google search. If you don’t, you are in danger of being what I call a”Netty-NO-Mark.” (Your search “john doe” did not match any documents). Or perhaps, more seriously, for your career prospects, you may be seen as an uncontrolled Net-Gossip: Someone who calls everyone else in the office every week and shares juicy news about their company or attending the event.
So what should you do?
Check your branding pages.
Being aware that you post information about yourself online is not so obvious. Ask who will find out about this. Is there something you should do?
Create a reply to your Google search, email or not, so obviously, reply to a contact asking who can advise you best on using Google to enhance your job search.
Don’t Google their business name, but the site domain reflects that you are networking with them. Or perhaps they sign up with Google Alerts?
I read a story on Newslines.com that revealed that people on Google were 10 Times more likely to find news and articles about products they would buy than those who searched for products they already bought.
What is clear is that the more you research and read, the more you are likely to get across to people in critical markets and direct traffic. It is the strategy GOOGLE employs to protect the search revenues generated from Google AdSense ads.
So let’s recap. How to Get the Job You Want
1. Understand who you are and what value you bring to a prospective employer.
2. Ensure that you check key spelling and grammar and that you check it correctly.
3. Ensure that you qualify for critical positions and disqualify yourself before submitting your CV/application.
4. Use online tools carefully, as your brand exposures are everywhere.
5. Use a career coach and consider id teamed, career breaks, and professional coaches.
6. Consider Robbins, similar to your career objectives and value-added strengths/skills.
7. Do a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis about yourself and identify something unique.
8. Understand the fundamental principles in AdWords, SEO, and the maths of Rec infomercials.
So let’s recap.
9. Learn the difference between organic SEO and paid search; you will understand why your future employer is not interested. It is pretty simple to say that a case of exposure is a benefit.
10. Google alerts. This technology is now available to consumers. Why not let your future employer know when they are about to spend that millstone? Or do you really that you do not know they are coming to spend that millstone? A venture capitalist once told me that it probably would not happen if you didn’t improve your success chances.
11. Advertise yourself. If you take the time to develop a profile and use your network for recommendations, you will be surprised at who will see you. Or you could use profiles of successful placements in your chosen market. Or you could refer your existing clients to the most appropriate person. I could go on forever; it is spoiled for now!
12. Do not try to be a “bigger” fish in a small pond! If you freelance, be prepared to treat it like a business and develop contacts for your future business and the company you already have.